Are we really running out of Prosecco?
During the last days a shocking news is worrying many bubbles lovers. Indeed, it has emerged that UK consumers might face a shortage of one of their favourite tipples: Prosecco. According to many sources, this fact might be caused by two main factors: the increasing demand of the Italian sparkling wine and the decreasing production volumes noticed during last vintages.
Hay Wines customers do not need to worry about this situation. In fact, we mainly stock wines coming from small artisan producers, and these products generally are not really affected by any kind of “Wine Economics” issues.
Furthermore, a post recently published by decanter.com (click here to access full article) has clarified many things regarding this news. Indeed, Chris Mercer reported:
“There has been concern for several months that a difficult 2014 vintage in much of northern Italy, due to prolonged bouts of heavy rain and cold weather, might curtail supplies of Prosecco. […] Part of the potential problem also lies in the rising global demand for Italy’s premier sparkling wine. Italy’s wine observatory said last year that global Prosecco sales beat those of Champagne in 2013; 307m bottles to 304m. […] Andy Shaw, buying director at Bibendum PLB, which supplies wine to many restaurants and retailers across the UK, said he was relatively relaxed about the amount of Prosecco available, albeit prices have risen. ‘Exact confirmation of whether there will be enough volume to satisfy demand is impossible to say, but we have sufficient volumes to satisfy our current customer requirements [and] indeed we are being offered more Prosecco volumes on a daily basis,’ he said. […] Domenico Zonin, chief executive of Italian Prosecco and general wine producer Zonin, was quoted by the Huffington Post as saying he didn’t expect significant problems with shortages. While uncertainty may continue to linger around supplies of Prosecco DOC, producers in the higher grade DOCG areas were less affected by last year’s rain soaked harvest […]”
Credits: Decanter UK, www.decanter.com.
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